METAVERSE RESEARCH

From a communication perspective, the metaverse can be defined as a cyber-social platform that offers a brand new reality, meaningfulness and cooperation opportunities, provides infrastructure and interaction opportunities for cultural, intellectual and economic production and uses different advanced technologies simultaneously in an integrated manner.
Adgager has conducted a research on Metaverse, which is today’s popular topic, to reveal the emotions, thoughts, attitudes, perceptions and needs of the target audience. The main aims of the research are:
- Revealing the perception of the metaverse
- Understanding metaverse attitudes and behaviors
- Identifying communication opportunities for brands
RESEARCH IDENTIFICATION
This research was carried out between 13 April 2022 and 20 April 2022, using the online interview technique with a total of 1000 people, 50% male and 50% female, living in 66 provinces from 12 regions of Turkey.
