NEW YEAR SCORECARD OF TURKEY

One of the most important cultural elements that shape consumption behaviors is the new year.
The new year, which is greeted with enthusiasm every year, is a cultural element that has the power to create an important market for a single day. Research is needed to understand market opportunities. Every new year means a new beginning. Celebrations, excitements, expectations… How does Turkey want to start the new year?
- The new year celebration plans
- Rates of celebrration at home or outside
- The new year outfits
- Rates of receiving gifts in the new year
- Options for new year’s dinner
- Average budget designated for new year’s expenses
- Expectations from the new year
RESEARCH IDENTIFICATION
This research was carried out between December 3, 2021 and December 8, 2021, using the online interview technique with a total of 2335 people, 41% male and 59% female, living in 75 provinces from 12 regions of Turkey.
You can get the practical information you need through the detailed results of the research and access the analyzes that you will create insights by purchasing the report.
