Insights of the Future

We combine the speed of an online panel with the depth of fieldwork, and run research from design to decision under one team. Insights of the future come from asking the right question to the right people, in the right place.

Our purpose is to uncover insights of the future.

An exceptional research experience

With our nationally representative Gager panel, our face-to-face and telephone field teams and experienced moderators, we reach the right audience with the right method. From idea to launch, from advertising to customer experience, we make every decision measurable.

Methods suitable for you

We start from the question you need answered, not from a method. We combine quantitative and qualitative methods, field audits and our own technologies in a single project, bringing data science and social science together so your decisions rest on solid insight.

Methods

ADSHORT

Fast Online Research

Short surveys on our nationally representative panel deliver feedback within 24 hours, so urgent decisions are backed by data the same day.

ADLONG

Full-Scale Quantitative

For usage and attitudes, brand health, concept and product tests, we combine online, face-to-face (CAPI) and telephone (CATI) fieldwork in one project when needed, and reach B2B decision makers too.

ADF2F

Face-to-Face and In-Depth

Household and point-of-sale interviews by tablet-equipped interviewers, in-depth interviews (IDI) with experienced moderators, home visits and shop-alongs.

ADSNAPS

Mobile and Ethnographic

Participants share experiences in the moment with photos, videos and short answers; mobile (CAMI) and ethnographic studies show real behavior where it happens.

ADSECRET

Mystery Shopping

We audit branches, stores, call centers and digital channels with standard scenarios and measure how the promised service is delivered on the ground.

ADREADY

Ready-Made Reports

Reports prepared by sector and business unit, based on current consumer data. A quick starting point without commissioning a project.

ADFOCUS

Focus Groups

Online or in-person groups of 8–10 led by experienced moderators to test ideas, concepts and communication, including children’s focus groups with age-appropriate techniques.

Let’s determine the best research method for you together with our team.