Every question has its own field.
A question about brand perception is answered in front of a screen, a question about shelf choice in the supermarket aisle, a question about service experience at the branch door. That is why we build each project starting from the place where its question gets answered.
From the online panel to face-to-face interviews, from telephone surveys to home visits, our own team runs the entire field. From brief to report, you work with one team, one timeline and one accountable lead.
One Point of Contact
Brief, sampling, fieldwork, analysis and reporting in one team. No subcontractor chain, nothing lost in handovers.
Built Around the Question
Online, CAPI, CATI, focus groups or all of them together. Your goal, budget and timeline decide the method.
Speed and Depth
Our panel cuts fieldwork down to days; our qualitative team uncovers the reasons behind the numbers.
How We Work
Five steps of a research project, one team. At every step you know who is doing what and where the fieldwork stands.
- 01
Research design
We sharpen the business question together and design the method, sample structure and questionnaire.
- 02
Sampling and recruitment
Age, gender, SES and NUTS region quotas; hard-to-reach profiles from consumers to B2B decision makers.
- 03
Fieldwork
Online, face-to-face, telephone and mobile fieldwork; moderated qualitative sessions. You can follow progress live.
- 04
Data checks and analysis
Quality control, a clean dataset, breakdowns and advanced statistical analysis where needed.
- 05
Report and recommendations
A report with an executive summary, a presentation of the findings and clear recommendations you can act on.
From the screen
to the store aisle
We run quantitative, qualitative and field audit methods with our own team, and combine several of them in a single project when needed.
Quantitative
how much, who, how often?Online surveys (CAWI)
Fast, cost-effective fieldwork with quota control on our nationally representative Gager panel.
Face-to-face interviews (CAPI)
Household, street and point-of-sale interviews by tablet-equipped interviewers.
Telephone surveys (CATI)
Reaching audiences with limited online access and customer lists by phone.
Mobile research (CAMI)
In-the-moment measurement tied to location and experience, with photos and video.
B2B fieldwork
Decision makers, dealers, pharmacists, professionals: hard-to-reach business audiences.
AdShort · feedback within 24 hours
Short surveys that deliver same-day results for urgent decisions.
Qualitative
why, how, what do they feel?Focus groups
Online or in person, 8–10 participants, led by experienced moderators. B2C and B2B.
In-depth interviews (IDI)
One-to-one, semi-structured interviews that unpack the decision process.
Children's focus groups
Insight in children's own words, using age-appropriate techniques and with parental consent.
Home visits
Ethnographic work that observes real habits where the product is actually used.
Shop-alongs
At the shelf, alongside the participant, to see how choices are really made.
Online community (AdTeams)
A brand community drawn from your target audience, running for weeks: polls, discussions, visual tasks.
Field audits and experience
is the promised experience delivered on the ground?Mystery shopping
Audits with standard scenarios across branches, stores, call centers and digital channels.
Customer experience measurement
Satisfaction, NPS and touchpoint-based experience research.
Point-of-sale and shelf checks
On-site checks of visibility, pricing and display compliance at the point of sale.
Which questions do we answer?
Brand perception and health
Awareness, top of mind, image and competitive position.
Advertising and campaign impact
Pre-tests, post-broadcast measurement, campaign recall.
Concept and product testing
Acceptance and refinement from idea stage to launch.
Packaging and shelf testing
Standout on shelf, preference and message clarity.
Usage and attitudes (U&A)
Category habits, purchase journey, segments.
Customer experience
Satisfaction, loyalty and churn drivers across touchpoints.
Pricing and offers
Willingness to pay, price thresholds, bundle and promotion design.
Seasonal studies
Expectations around key periods such as November sales, holidays and back-to-school.
Technology that
speeds up research
Our fieldwork expertise is backed by products built by our own technology team.
Measures TV and digital ads independently of the brand and produces a category-weighted AdQ score. Compare your films with your past campaigns, your competitors and the category average.
Learn moreA private mobile community made up of your target audience. Continuous insight through polls, discussions, voting, photo and video tasks, with monthly interim reports and a final report.
Learn moreReady-made reports by sector and business unit, based on current consumer data. A quick starting point without commissioning a project.
Get in touchTrust that starts with Gagers
Our online fieldwork is built on identity-verified Gagers who genuinely want to contribute to research. We apply the same rigor to face-to-face and telephone fieldwork.
Verified participants
Members who have passed identity verification and consistency checks.
Nationally representative quotas
Samples matched to age, gender, SES and NUTS region distribution.
Field quality control
Interviewer supervision, back-checks and data cleaning are standard for every method.
Transparent rewards
Participant rewards are traceable through the GAG Token infrastructure.
